New Work: Larkins Brewery
I went down to Larkins brewery in Sussex the other day, and shot some images for them. It was a fantastic place, using a combination of traditional brewing methods and more modern techniques.
After a shoot I always look to see what I can learn from the experience, both in terms of improving my photography, and improving myself. The first thing is something that I've known for years, but worth mentioning anyway - that location is 70% of a successful image. When a potential client has seen one of my images that might have been shot in an abandoned warehouse (for example) and invites me to replicate that image in their glass-walled, table filled boardroom - oh and you've only got half an hour - it's important to be clear about how vital a role location plays in making an image.